Chapter 1: The Surprising Power of TikTok

I must admit, I was astonished by how effective this strategy turned out to be.

Lately, I've found myself spending more time on TikTok than I care to confess. It's becoming one of those persistent habits that's hard to shake. The platform's algorithm is incredibly potent, expertly curating content that keeps users engaged. They certainly know how to grab your attention. However, every now and then, something truly valuable pops up.

I came across a video featuring an influencer discussing a technique that regularly propels her account to virality. She mentioned that whenever she experiments with new ideas or takes a creative risk, her posts tend to underperform. Despite managing multiple TikTok accounts and claiming significant success, I didn’t verify her claims; however, her confident demeanor made me believe her. After all, presentation is crucial on TikTok.

The insights she shared are also relevant to content creation without a personal face, such as writing.

So, I decided to apply her approach to my latest article. The results were impressive. Over the past three days, my post garnered 1.5K claps and 27 comments, with a read ratio of 70%. To date, I’ve made around $15 from it. That’s pretty good, especially considering it had been two weeks since my last post, which had caused me to lose momentum.

Before sharing this new article, I felt anxious, worrying that my audience might have forgotten about me. Yet, my eagerness to implement the TikTok strategy pushed me to take the leap. Fortunately, it turned out that my audience hadn’t forgotten; I even received a personal welcome from Bin Jiang through this post, which attracted 1.3K likes—not solely due to the content being about me, but because of his exceptional writing skills and the engaging comments that followed.

Chapter 2: The Strategy Unveiled

Now, let’s delve into the TikTok strategy I utilized.

The method is known as the PPS approach. Here’s the basic premise: when creating content, you must focus on three elements:

1. Speak to ONE Person (your target reader),
2. Address ONE Problem,
3. Offer a straightforward Solution.

To ensure your solution resonates, break it down into five actionable steps. Make those steps exceptional. Provide your audience with everything they need to implement the strategy right away. In other words, ensure it’s thoroughly valuable.

Here’s how I applied this strategy:

• P – Person: My ideal reader is an individual running a writing business.
• P – Problem: They are seeking ways to expand their business.
• S – Solution: My straightforward solution is based on the innovative Hermès marketing strategy.

This video titled "How To Grow A Business On TikTok In 2024 | New Algorithm!" provides insights into leveraging TikTok's algorithm to enhance your business growth.

Another valuable resource is the video "EXPOSING my TikTok growth strategy for 2023 (it's already working!)", where the influencer shares effective strategies that have proven successful.