# Navigating the Crisis: A Lesson from the BSOD Incident
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Chapter 1: The Calm Before the Storm
It was July 19th, and I felt utterly drained after a four-hour client workshop. In desperate need of some diversion, I began scrolling through my phone. With a firm thud, I closed my laptop and continued my mindless browsing.
Suddenly, I stumbled upon alarming reports of the Blue Screen of Death (BSOD) affecting numerous businesses, including airports and hospitals. My thoughts immediately turned to my own laptop, which I powered on to discover I was indeed compromised. The winds of crisis were beginning to stir.
Day 1 — When the World is Still Unaware
Could this be the start of a widespread issue? It was a possibility worth considering. I reached out to several clients, hoping to ascertain the scope of the crisis. Most reported no problems, but one confirmed that their IT department had advised them to visit their helpdesk on Monday.
I nearly forgot it was Friday.
My internal voice urged me, “We have time.” However, I decided not to wait. Monday would be too late; by then, we would be scrambling for makeshift solutions. I immediately contacted my Chief Product Officer, Oliver, who was in France at the time.
He answered promptly, and I wasted no time getting to the point. I expressed my concerns and stressed the need to have contingency plans in place before our clients awoke to the impending disaster.
He listened attentively before posing a crucial question: “Aldric, this is a Microsoft and Crowdstrike issue. Our products can function on other operating systems without Crowdstrike. Why are you so worried?”
I anticipated this inquiry. I explained that many IT departments operate with minimal resources. When issues arise, they often seek help but may not reach out to the right entities. Regardless, they are our clients, and we have a responsibility to assist them.
I then recalled the Lehman Brothers collapse, likening the situation to an ominous breeze that could escalate into a full-blown storm. Oliver, who had experienced that moment in London, seemed to understand the gravity of my analogy.
“I hope you’re wrong, but it might be wise to test our contingency measures,” he replied before promising to call back in two hours.
Day 2 — The Reality Sets In
I gathered the team. Isabelle, my Gen Z team member, was initially reluctant, but Dora, a diligent colleague, rallied her in. Joe, the pragmatic Gen Xer, and Ithipol, who had immigrated to pursue better opportunities, quickly joined the call.
I briefed them on the brewing storm and how it could affect us. I showed them my laptop and sought their agreement to work over the weekend to prepare.
Joe was the first to step up, recognizing the urgency. “Count me in,” he said. Ithipol followed suit, reassuring me he’d inform his family about his commitment to work through the weekend.
Dora expressed her concerns about feeling ineffective, but I reassured her that her contributions would be valuable.
Then there was Isabelle. After a moment of silence, she shook her head, firmly rejecting the request. She explained that her father, Director Ho, was coming to pick her up for dinner.
“How can you ask us to work on a Friday night without compensation? This is absurd,” she protested.
Exhausted, I let her leave. But as she walked toward the door, she gasped.
“Papa!” she exclaimed, spotting her father standing in the doorway.
Director Ho entered, quickly assessing the situation. “This could escalate. You need assistance. I have connections at Microsoft. I’ll reach out now to gauge the severity of this issue.”
With his intervention, we confirmed our fears: complaints and trouble tickets were piling up on Microsoft’s end, and more were expected.
“You might be onto something, young man,” he acknowledged.
He then called for an urgent Board meeting to discuss our findings.
Day 3 — A Weekend of Action
Joe, Ithipol, and I worked tirelessly through the night, opting to sleep at the office. The ladies returned later with lunch.
Angel arrived around noon, luggage in tow. After a brief update, she sprang into action, contacting our high-profile clients to assure them we were monitoring the situation closely.
“I’ll keep you informed,” she promised, and then connected with Oliver to strategize.
“We need to provide our clients with guidance on what to do if they can’t use our software for an extended period. This isn’t just downtime; it’s an operational crisis. We must be prepared with answers,” she insisted.
Poor Oliver had his work cut out for him, but he recognized the importance of prioritizing our clients’ needs.
The Climax — Day 5
By Sunday, our contingency plan had come together. Olivier’s team had worked diligently over the weekend to create alternatives. We listened, asked questions, and when the presentation concluded, Angel tasked Dora with preparing a communication package.
“There’s no time to waste tomorrow,” she declared.
When Monday arrived, it was an avalanche of inquiries. Our business phones rang incessantly, and our inboxes overflowed with messages from frantic clients seeking assistance.
Fortunately, we were ready. We responded with solutions from our software team and directed clients to Microsoft’s help page for additional guidance. We took various steps to support our clients in distress.
I felt a surge of pride. We knew our course of action, adhered to our plan, and executed it effectively.
Would Isabelle ever comprehend the depth of this experience? Only time would tell. But I remained hopeful.
The Young Consultants: A Disappointment
It leaves one wondering about the mindset of today’s young consultants—what were they thinking, or perhaps, not thinking at all?