The Aesthetic and Practical Benefits of Tatami

In New York City, entrepreneur Jason Kroll represents the international appeal of tatami. About two years ago, he was inspired to install tatami mats in his hallway after seeing tatami coasters in an American Japanese restaurant. Kroll values the aesthetic balance and comfort that tatami adds to his home, which has led to inquiries from guests about where to buy them. His experience illustrates a broader movement of non-Japanese individuals appreciating tatami not just for its aesthetic value, but also for its practical applications.

The Growing Export Market for Tatami Mats

Kuboki Tatami Shop, located in Sukagawa City, Fukushima, showcases the global commerce potential of tatami mats. Since beginning exports in 2020, the shop has seen a significant increase in international sales, growing from 21 items in its first year to 50 by its third year. Lifestyle items like coasters and book covers account for 70% of their exports, indicating a high demand for smaller items in global markets. While American customers find prices of around 10,000 yen reasonable, larger tatami mats can lead to shipping costs exceeding 100,000 yen, presenting a challenge for potential buyers.

Tatami Village: A Hub for Cultural Exchange

In 2023, Kuboki Tatami expanded its operations by launching an experiential tourist factory named "Tatami Village." This venue allows visitors to engage in tatami-making or unwind in a tatami-furnished café. This initiative has garnered significant interest from foreign tourists, particularly following the establishment of regular charter flights connecting Fukushima Airport with Taiwan Taoyuan Airport, making Tatami Village a popular destination in Taiwanese travel itineraries.

Adapting to Global Demands

Morita Tatami Shop in Arakawa, Tokyo, further exemplifies the versatility and international reach of tatami. Since 2000, the shop has been exporting tatami mats to over 60 countries, with international sales now accounting for more than 80% of their business. Morita has adapted to these global needs by confirming specific dimensions and even crafting custom shapes such as triangles, all facilitated through email communication.

Cultural Importance and Future Challenges

Despite its growing popularity overseas, the tatami industry in Japan faces several challenges, including price competition and a 40% decline in domestic production over the last five years. Some shops have turned to less expensive rush grass sourced from China to lower costs. Morita believes that by promoting high-quality tatami to wealthy international markets, Japan can rejuvenate its domestic market. He envisions reintroducing Japanese-made tatami to Japan via its global success, although obstacles like transportation costs and language barriers remain.

A Cultural Renaissance through Tatami

The international rise in popularity of tatami mats not only highlights a global appreciation for Japanese aesthetics but also indicates a potential renaissance for this traditional craft. If the challenges of logistics and communication can be navigated, the aspiration to revitalize Japanese tatami culture through its global adoption may well come to fruition, showcasing how traditional crafts can be rejuvenated on the world stage.

The first video highlights the meticulous process of restoring tatami mats, showcasing the craftsmanship involved and the cultural significance of preserving this traditional art form.

The second video explores the intricate process of reupholstering tatami mats within a historic temple built over 450 years ago, offering insights into the fusion of tradition and craftsmanship in modern Japan.